Win the championship again in June, Gree frequency conversion boss is unsurpassed
The latest data released by the industry online of a third-party market research agency shows that in June, the production and sales of inverter air conditioners changed from the previous five months of continuous growth and showed a slight decline; however, Gree, the first brand of air conditioners, continued to grow, and led the inverter air conditioner by absolute advantage. In the market, the gap between the market share and the second place continues to widen, and the position of inverter leader is insurmountable.
Industry sales decline slightly, Gree still grows
Industry online data shows that in June 2012, the total sales of inverter air conditioners was 329.59 units, a year-on-year decrease of 9%. Among them, the domestic sales of 2.407 million units, a year-on-year decline of 16%; exports of 1.0552 million units, a year-on-year increase of 10.4%.
In the context of the overall downturn in the industry and the sharp decline in sales of most brands of inverters, Gree inverter air conditioners still maintained year-on-year growth, and their proportion further increased. Data show that in June 2012, Gree inverter air conditioners shipped 1.18 million units, a slight increase of 4.61% year-on-year, and the market share was 35.80%, an increase of 1.22% from the previous month. In the cold year of June to June, Gree shipped 11.464 million units , A year-on-year increase of 48.36%, market share reached 40.07%, ranking firmly in the single month and 2012 cold year inverter air conditioning champion position.
Industry online analysis believes that in the current situation of sluggish international demand, the export of inverter air conditioners increased in June because the current peak season in Japan, most inverter air conditioners from Japanese factories are sold back to Japan, including Europe. High-end machines are the mainstay; in June, the production and sales of inverter air conditioners declined slightly, mainly due to the implementation of the energy-saving and benefiting people's policy. 36.1%.
In the environment where the inverter air conditioner as a whole is down, Gree is still growing independently and against the market. Experts believe that this is due to the power of technology and the resulting brand benefits.
Stronger Hengqiang, Gree stands out
In recent years, through the improvement of inverter air conditioner technology, the comfortable and energy-saving features of inverter air conditioners have been increasingly recognized by the market. Frequency conversion has become the key word for consumers to buy air conditioners. And how can we win the hearts of consumers? Product advantages based on technology are the key.
It is understood that the 1 Hz frequency conversion technology independently developed by Gree is the world's most advanced frequency conversion technology. The 1 Hz frequency conversion air conditioner applying this technology saves about 440 degrees per year compared to traditional air conditioners and saves 264 yuan in electricity costs. Calculated in yuan / degree), if all domestic air conditioners are 1-Hz inverter air conditioners, based on the domestic sales of 61,618,500 units in the cold year of 2011, it can save about 27.11 billion kWh of electricity each year, which is equivalent to reducing carbon dioxide emissions by 27.04 million tons. On February 14, 2012, the National Science and Technology Progress Award was announced. Gree's 1 Hz inverter technology won the National Science and Technology Progress Award and became the only professional air-conditioning company that won the award.
Technical innovation is manifested in the trend of air-conditioning brands. With the "downsizing" of a brand in the air-conditioning industry, the gap between its market share and Gree, the first brand of air-conditioning, has widened. The situation of the "two hegemonies" in the domestic market has gradually drifted away. The trend is becoming more prominent.
According to industry online statistics, Gree's inverter air conditioners shipped 1.18 million units in June, a year-on-year increase of 4.16%. In the cold year of 2012, June, Gree shipped 11.464 million units, a year-on-year increase of 48.36%. The growth rate is much higher than the industry as a whole. Measured by market share, Gree was 35.8% in June, about twice the second place. The cumulative market share in the cold year of 2012 exceeded 40%, which is approximately equal to the sum of the industry's second to fifth place.
Industry experts said that with the advent of high-temperature weather in July and the gradual release of the efficiency of subsidy policies, the growth rate of Gree inverter air conditioners accelerated in the next few months, and the market share increased further.